Real Campaigns. Real Results.

12 years of SEO, content strategy, and AI visibility work across B2B SaaS, EdTech, Fashion, and global education brands.

B2B SaaS

AI Visibility Gap Analysis — Compliance SaaS

Client type: Series A SaaS | US Market
Challenge: Brand was absent from all Perplexity and Gemini responses for their core compliance queries.

What I did:
- Audited 40 high-intent queries across ChatGPT, Perplexity, Gemini
- Identified 12 competitor citation gaps
- Restructured 8 existing articles using answer-first, FAQ schema, and entity authority signals

Result: Featured in AI Overviews for 6 target queries within 60 days

EdTech

Organic Growth Strategy — Accounting Education

Client type: B2B EdTech | US Accounting Professionals

Challenge: High domain authority but low conversion from organic traffic due to poor content-to-funnel mapping.

What I did:
- Built a 3-tier topic cluster targeting CPA exam, CPE credits, and compliance keywords
- Rewrote 14 underperforming pages with buyer-intent structure
- Implemented FAQ and HowTo schema across 30 pages

Result: 43% increase in demo requests from organic in 4 months

B2B Product (SaaS)

Full-Funnel Content Strategy — Salesforce DevOps Release Platform

Client type: Series B Product SaaS | DevOps & Release Management | US + EU Market

Challenge: A Salesforce-native release management platform had strong product-market fit but near-zero inbound pipeline from organic content. Existing blog content targeted developers, not economic buyers.

What I did:
- Audited 60+ existing articles and mapped each to funnel stage, buyer persona, and pipeline intent
- Rebuilt content strategy around 3 core personas: Salesforce Admin, DevOps Lead, and VP of Engineering
- Created bottom-of-funnel comparison pages targeting queries like "Salesforce deployment tools comparison" and "Copado vs. Gearset"
- Developed integration hub pages for Salesforce ecosystem keywords driving high-intent organic traffic
- Introduced case study-led content amplified via LinkedIn ghostwriting for the founding team

Result: 35% increase in demo-attributed organic sessions in one quarter.
Comparison pages became the #1 source of sales-qualified leads from organic within 60 days.

B2B Product (SaaS)

Full-Funnel Content Audit — DevOps SaaS Platform

Client type: Series B SaaS | DevOps | US + EU Market

Challenge: Content team producing high volume but pipeline attribution was near zero.

What I did:
- Audited 80+ articles for funnel stage, search intent, and conversion path
- Rebuilt content strategy around 5 core buyer personas
- Introduced bottom-of-funnel comparison and integration pages targeting high
-intent queries

Result: 28% increase in demo-attributed organic sessions in one quarter

B2B Product (SaaS)

GEO Content Strategy — EdTech Certification Platform

Client type: B2B EdTech | APAC Market

Challenge: Losing AI Overview visibility to larger aggregators for professional certification queries.

What I did:
- Mapped 25 AI-cited competitor pages and reverse-engineered their structure
- Built 10 new "information gain" articles with original stats and expert quotes
- Implemented FAQ schema and Speakable markup

Result: AI Overview appearances for 8 certification keywords in 75 days

Foreign Education

Demand Generation Content — Canada Immigration Consultancy

Client type: Immigration & Study Abroad | India Market

Challenge: High bounce rate on blog content. Visitors not converting to consultation bookings.

What I did:
- Rewrote top 10 blog posts with CTA
-embedded, intent-matched copy
- Built email nurture sequence (6 emails) for lead magnet downloads
- Created comparison content: Canada vs. Australia, PR pathways by profession

Result: Consultation bookings from organic content up 67% in 60 days

B2B Product (SaaS)

LinkedIn Ghostwriting — SaaS Founder Thought Leadership

Client type: Series B SaaS | HR Tech | US Market

Challenge: Founder had 800 LinkedIn followers and zero inbound leads from the platform.

What I did:
- Conducted voice discovery session and built brand narrative brief
- Wrote 8 posts per month for 3 months using story-led, insight-driven format
- Designed a content mix: 40% thought leadership, 40% product insight, 20% social proof

Result: Follower count grew to 4,200. 3 inbound enterprise demo requests in month 3

Beauty

AI Search Visibility — Skincare D2C Brand

Client type: D2C Beauty | India + SEA Market

Challenge: Brand not mentioned in any AI-generated skincare recommendation responses.

What I did:
- Identified 15 ingredient and problem-based queries where competitors were cited
- Created 6 "deep-authority" ingredient explainer articles with original data
- Added structured data markup for product and article schema

Result: Brand cited in ChatGPT skincare responses for 4 target queries within 45 days

Fashion

Content & SEO Audit — D2C Fashion Brand

Client type: D2C Fashion | India Market

Challenge: Blog content had 0 backlinks and no structured SEO strategy. Product pages invisible in search.

What I did:
- Full technical SEO audit and fix list (site speed, schema, canonical errors)
- Built seasonal content calendar targeting trend-based keywords - Wrote 12 optimised category and collection page descriptions

Result: 112% increase in organic sessions in 3 months

B2B SaaS Founders Office

LinkedIn Ghostwriting — SaaS Founder Thought Leadership

Client type: Series B SaaS | HR Tech | US Market

Challenge: Founder had 800 LinkedIn followers and zero inbound leads from the platform.

What I did:
- Conducted voice discovery session and built brand narrative brief
- Wrote 8 posts per month for 3 months using story-led, insight-driven format
- Designed a content mix: 40% thought leadership, 40% product insight, 20% social proof

Result: Follower count grew to 4,200. 3 inbound enterprise demo requests in month 3